Hustle to Business Programme

Empowering Informal Traders. Building Inclusive Economies.

Hustle to Business is a Philadi Capital initiative focused on helping informal traders transition into the formal economy through technology, financial inclusion and business development support.

Across South Africa, millions of informal traders operate without access to banking services, digital payments or affordable financial products. Our programme bridges this gap by providing the tools needed to grow sustainable businesses.

Partner With the Programme

What We Provide

The tools to grow a sustainable business

Digital Wallets

Secure digital wallets with Mastercard-enabled cards for receiving and managing business income.

Digital Payments

Accept card, QR and digital wallet payments to reduce cash dependency and increase sales.

Financial Literacy

Training designed to improve financial capability, budgeting, saving and responsible borrowing.

Business Development Support

Helping entrepreneurs formalise and grow their businesses.

Access to Finance

Creating pathways to affordable funding through responsible financial profiling.

Business Management Tools

Simple digital tools for managing income, expenses and transactions.

Our Impact

What the Hustle to Business Programme aims to achieve

Together, we're helping informal businesses become thriving, sustainable enterprises.

Increase financial inclusion
Reduce reliance on cash
Support township and rural economies
Empower women and youth entrepreneurs
Improve access to financial services
Strengthen local businesses
Promote sustainable economic growth

Partner with the Hustle to Business Programme

Whether you're a funder, government partner or corporate looking to support financial inclusion, let's talk about how we can work together.